Being: A Bold Display Font
There I was, staring at a blank brand board, trying to find the right visual voice for a new boutique coffee shop. The client wanted something that felt modern, confident, and a little bit rebellious. I had a few fonts in mind, but nothing really clicked until I tried Being. It wasn’t just about the look—it was about the feeling it brought to the table.
Being for Logo Design and Brand Identity
Being is a display font that balances solid structure with an edgy, contemporary personality. Its monumental thickness gives it a strong presence, while the perfectly imperfect distressed outlines add a layer of authenticity. When I first placed it on a logo concept, it felt like the brand had found its voice. The weight and texture made it stand out without being overwhelming.
For logo design, Being works best when used as a headline or accent font. It’s not meant for long text, but as a focal point, it delivers. I paired it with a clean sans serif for the tagline, and the contrast created a nice balance. The distressed edges gave the logo a handmade feel, which fit perfectly with the café’s artisanal vibe.
Being for Packaging Design and Product Labels
When I moved to packaging design, Being proved to be a game-changer. I tested it on a product label for a line of organic skincare products. The boldness of the font made the label pop, and the imperfections added a sense of craftsmanship. It wasn’t too rigid, which helped the brand feel more approachable.
On a packaging mockup, Being held up well even at smaller sizes. The details didn’t get lost, and the overall look remained cohesive. It worked especially well for short phrases like “Handcrafted” or “Natural Ingredients.” The font’s personality shone through without overpowering the rest of the design.
Being for Web Design and Social Media Graphics
Being also performed well in web design. I used it for a website header, and it immediately grabbed attention. The thickness made it readable from a distance, and the distressed outlines added a unique touch. It wasn’t too flashy, but it had enough character to make the site feel dynamic.
For social media graphics, Being was equally effective. I used it for an Instagram post promoting the café’s new menu. The font’s boldness made the text stand out against the background, and the imperfections gave it a more personal, less polished feel. It felt like the brand was speaking directly to the audience.
Being for Business Cards and Print Materials
Business cards are often the first impression a brand makes, and Being delivered. I designed a card with the café’s name in Being and a simple tagline in a complementary font. The result was clean, professional, and memorable. The font’s thickness gave it a premium feel, while the distressed outlines kept it from looking too corporate.
Even in print, Being maintained its integrity. The details were sharp, and the weight was consistent across different sizes. It looked good on both light and dark backgrounds, which made it versatile for different applications.
Being for Editorial Design and Commercial Projects
In editorial design, Being worked well for headlines and section titles. It added a visual punch without distracting from the content. I used it for a magazine spread about local businesses, and it fit the theme perfectly. The font’s personality matched the stories being told—bold, authentic, and a little bit daring.
For commercial projects, Being is best suited for display use. It’s not ideal for body text, but as a headline or decorative element, it shines. I’ve seen it used effectively in posters, flyers, and signage. Its strength lies in its ability to command attention without sacrificing style.
When using Being, it’s important to consider the context. It’s not the best choice for formal or traditional brands, but for anything with a modern, edgy, or artisanal angle, it’s a strong option. Testing it in real-world scenarios is key—whether it’s on a shop sign, product mockup, or printed card, the font needs to perform under different conditions.
Before finalizing any project, I always recommend testing Being in various sizes and settings. This helps ensure it works well across different platforms and mediums. Pairing it with other fonts can also enhance its impact. A serif font for body text or a script font for accents can create a balanced, cohesive look.
Finally, make sure to check the licensing before using Being in client work. Depending on the project, you may need a commercial license to use it in branding, packaging, or digital assets. Always verify the terms to avoid any issues down the line.
